Monitor
$129 a month
The loop on your current site. We report and hand fixes to whoever runs it.
Answerable, by FirmSideAI
Search changed. Staying found takes monthly care now.
Customers now get answers from AI, map results and reviews before they ever visit a website. Answerable is how we check where you stand every month, fix what is wrong, and show you the proof.
Monthly report · OctoberExample business
People who found you on Google1,240 up 18%Google's search data (Search Console), Sep 1 to 30
AI assistants that named you9 of 25 up from 425 customer questions, fresh chats
Pages passing every check41 of 42Our page probe, Oct 2
Fixes made and verified4Fix ledger
Calls from your websiteNot measured yetNeeds call tracking, your decision
Illustration with example numbers. Every real number names its source.
What changed: Three years that rewrote how people find a business
Search used to be ten blue links. Now the answer often comes first, written by AI, with your business named in it or left out.
- May 2023
Google starts testing AI written answers at the top of search.
Google - May 2024
AI Overviews reach everyone searching Google in the US.
Google - May 2025
Google adds AI Mode, a full conversation instead of a list of links.
Google - July 2025
People click a result far less often when an AI summary appears.
Pew Research - March 2026
45% of consumers now use AI tools to pick a local business.
BrightLocal - May 2026
Google stops showing FAQ results, a tactic many sites relied on for years.
Google
The numbers: Why yearly SEO is not enough anymore
Reviews moved too: 74% of people only care about reviews from the last three months, according to BrightLocal. A business that stops collecting them slips, even if nothing else changes.
Old way, new way: From a one-time project to a monthly habit
Google says getting into AI answers is still SEO. The basics hold. What changed is how many places need checking, and how often.
How SEO used to work
- Optimize once, at launch
- Watch one search engine
- Chase keywords and rankings
- Fix things when someone complains
- A report of ranking positions
How Answerable works
- Check every month, on a schedule
- Watch Google, Bing, maps and AI assistants
- Keep your facts, pages and reviews right everywhere
- Find problems before customers do
- A report where every number names its source
The Answerable loop: What we do for every client, every month
It starts with a baseline, then runs the same six steps each month. You see the result of every one.
Day one: the baseline
Before anything changes, we record where you stand. That way every later number has something honest to compare against.
- Every important page checked: loads, titles, links, speed
- Which search and AI crawlers may read your site
- Your hours, address and phone on your site, Google and Bing
- 25 questions your customers would ask, put to AI assistants
- 1
Measure
We pull your Google and Bing search data and site visits. Then we ask the same 25 questions again, in fresh chats.
- 2
Find
We turn what we saw into a short list of fixes, most useful first. Each one is marked: a safe technical fix, a content change, or your call.
- 3
Approve
You approve anything that speaks for your business. We record your yes against the exact wording, so nothing changes without it.
- 4
Fix
We make the change on your site, or hand your web person a precise work order. Then we tell Bing the page changed, so it looks again soon.
- 5
Verify
We check the page again after the change goes live. A fix only counts as done when the page passes.
- 6
Report
One plain report each month: what happened for your business, how people found you, site health, work done, and decisions for you. Missing data is labelled, never shown as zero.
Then the loop starts again next month.
Our promises: What we will never do
- Promise a ranking or a mention in an AI answer. Nobody controls those.
- Buy, fake or filter reviews. It breaks Google's rules and federal law.
- Stuff keywords into your Google business name. It gets profiles suspended.
- Add a plug-in accessibility overlay. Real fixes only.
- Keep your data hostage. Your accounts and reports stay yours.
What we need from you: Three logins and an hour
- Read access to Google Search Console and Bing Webmaster Tools, where Google and Bing report how people find you
- Manager access to your Google Business Profile
- One hour to agree your 25 customer questions
Plans: Pick how much we carry
Every plan runs the full loop. Start with a free check, or a $750 baseline review that counts toward any plan you sign within 30 days.
Care + Monitor
$199 a month
The loop plus hosting, updates, backups and one small change a month.
Care + Monitor + Improve
$539 a month
Everything above, four hours of approved fixes each month, and a quarterly review call.
Founding offer. Our first ten subscribers keep their plan price for twelve months.
Questions: Straight answers about Answerable
What is Answerable?
The system we built to run this loop. It checks your pages, pulls your search data, tracks your customer questions in AI assistants, and keeps a record of every fix and approval.
Do I need a new website first?
No. Monitor works with the site you have. If your site cannot be fixed easily, we will tell you, and show you why.
How soon will I see a difference?
Technical fixes often show up in search data within weeks. AI answers move less predictably. The monthly report shows what changed, so you never have to guess.
Which AI assistants do you check?
The ones your customers use. Usually ChatGPT, Google's AI Mode and Copilot. We agree the list with you at the start.
Can I cancel?
Yes, month to month. You keep your reports and every account stays in your name.
Start here: See where you stand today, free
Send your website and email. In two business days you get one page on Google, AI answers, and the three fixes that would help most.